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Prof. Rob Wilson

Director of Executive Education, University Campus of Football Business

I have been involved in the Higher Education sector since 1998 and am presently the Director of Executive Education at UCFB, working directly with their sub-brand, VSI Executive Education. This role involves me connecting and working with executives in the sport business sector, especially the UK’s leading professional team sports, with football clubs a key focus. VSI pioneers training programmes for tomorrow’s leaders in sport, and my role is to facilitate course delivery, structure, and outstanding delegate outcomes. We train CEO’s, Sporting Directors, and other senior leaders.

Prior to joining UCFB, I spent almost 25 years at Sheffield Hallam University, starting my academic career as a lecturer in 2002 before undertaking various teaching and leadership roles. In May 2019 I was appointed to the role of Head of Department in the AACSB accredited Sheffield Business School, part of the University’s College of Business, Technology and Engineering. I am an academic leader, who prides himself on leading by example, facilitating the development of others, and providing applied outputs for the benefit of the University and its civic responsibility. I am also the Director of Play it Forward Consulting Ltd, a boutique consultancy specialising in advising professional sport clients on the finance and economics of football, investment value, and governance and regulatory compliance. Recent clients include; Dentsu, Propel Sports, the English Football League and Football Association.


  • –present
    Head of department, Sheffield Hallam University
  • 2024–present
    Program Director, University Campus of Football Business


  • 2017 
    Sheffield Hallam University, PhD Finance and Sport
  • 2004 
    Sheffield Hallam University, MPHil Sport Finance and Economics