How to lay the foundations for success when companies collaborate with charities.
Rigor acadêmico, estilo jornalístico
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The excesses Christmas promotes are still underpinned by the idea that generosity, compassion and empathy are values that matter.
Trademarking a shape of a product, or proving that a competitor is passing off their product as your own, is not easy. A high-profile settlement, though, is marketing gold.
Forget Brexit or online competition. Millennials are just not consuming with the same fervour as their mums and dads.
What the lessons of failed high street brands mean as M&S finally makes a big move.
When presidents are elected with no experience, perhaps M&S and House of Fraser are right to try the same formula.
From that gay kiss to dragon slaying, festive TV adverts speak volumes about the broadcasters.
Principais colaboradores
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Senior Lecturer, Head of Department Design Innovation, National University of Ireland Maynooth
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Senior Lecturer in Marketing, University of Nottingham
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Senior Research Associate, Nottingham Business School, Nottingham Trent University
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Lecturer in Law, Lancaster University
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Senior Lecturer in Media Law, University of Essex
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Professor of Intellectual Property and Information Law, University of Essex
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Professor of Work and Organisation, University of Essex
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Charles Huang Chair in International Business and Director, Stephen Young Institute, University of Strathclyde
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Associate Professor of Sustainability, Cranfield University
