Online gambling collects a huge amount of data. But instead of personalising offers to keep you hooked, real-time data can be used to prevent problematic gambling behaviour.
The U.K., where sports gambling is legal, provides a good source of data for the likely impact in the U.S.
Reuters/Andrew Boyers Livepic
Many states are pondering making gambling on sports legal after the US Supreme Court overturned a federal ban. But is the industry really worth as much as some say it is?
A screen shows a baseball game next to various betting lines at the Westgate Superbook in Las Vegas, Nevada.
John Locher/AP Photo
Are regular bettors and the house helped or hurt when deep-pocketed, high-volume computer-assisted bettors are wagering? Mathematicians used game theory to model this new wrinkle in parimutuel betting.
Simply filling out a bracket – even with random or uninformed choices – is enough to boost your confidence in success, and to get you to put more money on the line.
Dark times for the Republican party.
EPA/Pete Marovich
Professor of Economics and Finance. Director of the Betting Research Unit and the Political Forecasting Unit at Nottingham Business School, Nottingham Trent University