Deinfluencers prioritize genuine content and real engagement over the meticulously curated content and commercial partnerships that are common in traditional influencer culture.
How does the spirit of Byron Byron endure wave after wave of seekers and lately, Instagram influencers? Sally Breen took a road trip and found a something deeper in the beachy township.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
Where once we subjected friends to post-holiday slideshows, now we share travel selfies live with a remote audience. This study teased out the tension between snapping and experiencing the trip.
A whopping 12% of the population aged 13 to 38 consider themselves social influencers, according to marketing company Morning Consult.
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A study of Instagram influencers has found most employ a highly sexualised aesthetic drawn from mainstream adult film. And many are subject to sexual harassment, ranging from aggressive comments to physical threats.
Sometimes faking it on Instagram is just fine.
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Consuming too much social media when users end up comparing their lives to others more glamorous can leave one with bad feelings say researchers. But pretending or fantasizing is not all bad either.
It’s worth noting some key points about copyright and ownership before signing up to social media sites like Instagram.
Hannah Shaw (Kitten Lady), with Instagram influencer BriAnne Wills (@girlsandtheircats) at a marketing event in New York, Feb. 2018.
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Although some social media users are able to monetize their social media “likes,” much of the pursuit of popularity amounts to nothing and instead turns us into pawns for political and commercial uses