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Natalya Saldanha

Dr Natalya Saldanha has a PhD in Marketing and her research interest lies in Social Media Influencers, Cancel Culture, Brand Management and Celebrity Endorsements. Natalya has worked in Media and Advertising for nine years; of which five and a half years have been in global Media Companies such as Viacom (Vh1) and Disney. She has also worked for three years with one of the world’s best advertising agencies, Mullen Lowe Group. Natalya has an MBA from the UK and a post-graduate certificate in Media and Advertising.


  • –present
    Lecturer, Victoria University


  • 2019 
    RMIT University, Australia, PhD
  • 2008 
    Robert Gordon University, U.K., MBA


  • 2022
    Cancel culture and the consumer: A strategic marketing perspective, Journal of Strategic Marketing
  • 2018
    A strategic view of celebrity endorsements through the attachment lens, Journal of Strategic Marketing
  • 2018
    Who is the attached endorser? An examination of the attachment-endorsement spectrum, Journal of Retailing and Consumer Services