Apple’s latest iPhone operating system lets you opt out of having your online habits tracked by the apps you use. That’s a big part of Facebook’s business model, but don’t expect a privacy revolution.
Google’s shift to ‘profiling’ is being billed as a privacy boon – but it’s also a strategic pivot.
The titans of online advertising don’t want to be forced into putting a value on linking to news.
Instagram’s Shop button signals the growing commodification of human interactions on social media.
So far, Trump and Biden are spending money on Facebook and Instagram at roughly the same rate as Trump and Hillary Clinton did during 2016.
Esports is becoming a goldmine for betting companies. New research shows how their online ads are reeling in children.
Facebook and Google’s publicity campaigns against Australia’s new media regulations show they’re worried other countries will follow suit.
The code seems to oversimplify how news content on big digital platforms should be assigned commercial value.
The NZ government’s “Keep it real online” campaign has gone viral, so what was the secret of its success?
For many years, political operatives have been perfecting their use of the internet’s vast array of social media platforms, websites and digital tools.
Increasing numbers of children, and adults, want to be social media influencers. They would be better off aspiring to be astronauts.
Many sites offer the ability to ‘opt out’ of targeted advertisements, but doing so isn’t easy. Simplifying and standardizing opt-outs would help improve privacy on the web.
Online gambling algorithims and blurred lines on what constitutes an advert on social media mean advertising principles are being flouted.
Rather than revealing an advertiser targeted you by your phone number or email address, Facebook may tell you it showed you a particular ad because you like Facebook. That’s not much help.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Facebook’s focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that’s not the whole story: The company has some positive qualities, too.
The European Union has issued its first fine, cracking down on companies that misuse users’ personal data. Why hasn’t the US taken a similarly strong approach?
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?