Candidates are always willing to outspend each other to boost their visibility during the campaigns amid fierce competition for the elective posts.
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As they prepare for the final TV leaders’ debate, Jacinda Ardern and Judith Collins share the same challenge: overcoming voter perceptions based on masculine definitions of leadership.
Study shows voters struggle to take media bias into account – even when they are explicitely told it’s there.
Your income, type of work, where you were born, and other social and demographic factors influences your vote more than you may think.
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The Christian Democratic Party in NSW could play a key role in the election by funnelling support from voters in electorates with large East Asian populations to the Liberal Party.
Mobile campaigning can frustrate and annoy potential voters.
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South African voters felt that mobile political campaigns were intrusive, violated their privacy and made them feel disillusioned with the political process.