In past recessions, donors have tightened their pursestrings even as the need has grown. But two scholars explain why, at least for foundations, there’s room for more generosity in tough times.
The founder of a black hair-care empire supported the NAACP and the Tuskegee Institute, helped preserve Frederick Douglass’s home. She also tried to used her prominence to stop lynching.
Giving away big sums of money is supposed to make the world a better place. So, why are so many deep-pocketed donors getting themselves and the causes they support in trouble?
Anya Samek, USC Dornsife College of Letters, Arts and Sciences
Like any personal touch, there’s a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn’t make donors more generous.
Associate Professor of Philanthropic Studies and Donald A. Campbell Chair in Fundraising Leadership, Lilly Family School of Philanthropy, Indiana University
Professor of Economics and Philanthropic Studies; Associate Dean for Research and International Programs, Lilly Family School of Philanthropy, Indiana University