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New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.
Self-proclaimed gluten sensitivity is on the rise, and so is the stereotype that it goes along with being a politically correct progressive. But is gluten actually a good proxy for social values?
How do we know that bees were around when dinosaurs still roamed the Earth? The main evidence comes from fossils – the mineralized remains of long-dead organisms.
Multiple American presidents have viewed US support of Ukraine’s security and democracy as critical to the national interest. President Trump’s dealings with Ukraine are a major divergence.
Americans eat more meat on average than citizens of any other nation, but new survey findings show that plant-based meat products are winning fans across the US.
Teachers’ unions often say they go on strike to improve conditions for students. A closer look at recent walkouts suggests they are also fighting for something else: membership.
Meat producers are lobbying in many states to keep the word ‘meat’ off labels of plant-based products like the Impossible Burger. But this may not clarify shoppers’ choices.