Adriana Campelo

Adriana Campelo is a lecturer and researcher in marketing at Cardiff Business School – UK. She holds a PhD in Marketing Management (University of Otago - New Zealand), Master in Management (UFBA – Brazil), Specialization in Economics (UNIFACS – Brazil) and in International Economics (Minerva Program at George Washington University – USA), and a Law Degree (UCSAL- Brazil). Her research interests include branding and place marketing. She is particularly interested on the use of branding for economic development and urban regeneration. Email: campelosantanaa@cardiff.ac.uk. @adrianacampelo