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Aleksej Heinze

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Senior Lecturer and Co-Director of the Centre for Digital Business, University of Salford

Aleksej is a Senior Lecturer with a wealth of lecturing experience in a variety of subjects mostly concerned with the use of Information Technologies to benefit business. In addition to his teaching, he has been active in a number of management and leadership roles including Co-Director of the Centre for Digital Business and Social Media Champion at Salford Business School.

He has a breadth of experience of working on projects with small local organisations for example, in the use of Search Engine Optimisation and Social Media Marketing, as well as on national and international projects – for example - Passport to Trade 2.0 – a project developing business culture guides, including Social Media Etiquette, across 31 European countries - http://businessculture.org

Working in multinational teams he has developed online learning material in the areas of Enterprise Cultural Heritage and regional innovation policy practice. Most recently, he has been working on the Joint European Masters in Digital and Social Media Marketing (JEMSS) project to develop a series of MOOCs (Massive Open Online Courses) in Digital and Social Media Marketing - http://mastersindigitalmarketing.org

Being a pragmatist, he believes in innovation and “practicing what he preaches” through a number of consultancies such as Knowledge Transfer Partnership (KTPs) and the supervision of real live student projects. He is also Head of the Advisory Board at SEMTA (Search Engine Marketing Trade Association).

Experience

  • 2014–present
    Head of the Advisory Board, Search Engine Marketing Trade Association (SEMTA)
  • 2013–present
    Co-Director of the Centre for Digital Business, Salford Business School
  • 2006–present
    Senior lecturer, Salford Business School
  • 2013–2014
    Tutor, Manchester Business School
  • 2010–2013
    Board member, UK Academy for Information Systems

Education

  • 2014 
    IDM, Award in Search Marketing (with Distinction)
  • 2008 
    University of Salford, PhD title: ‘Blended Learning: an Interpretive Action Research Study’
  • 2008 
    University of Salford, PgCert in Higher Education Practice and Research
  • 2003 
    University of Salford, BSc (Hons) in Business Information Systems (First Class)

Publications

  • 2013
    Ideal participants in online market research: Lessons from closed communities, International Journal of Market Research
  • 2013
    The real SAP® Business one cost: A case study of ERP adoption in an SME, International Journal of Management Practice
  • 2010
    The significance of the reflective practitioner in blended learning, International Journal of Mobile and Blended Learning (IJMBL)
  • 2009
    Blended E-Learning Skeleton of Conversation: improving formative assessment in undergraduate dissertation supervision, British Journal of Educational Technology

Grants and Contracts

  • 2013
    Joint European Masters in Search & Social Media Marketing – JEMMS
    Role:
    Project leader
    Funding Source:
    Erasmus/ EU
  • 2013
    Universities and Companies Crowdsourcing - UCCrowd
    Role:
    Project partner
    Funding Source:
    Erasmus / EU
  • 2011
    Passport to Trade 2.0 – developing international business culture guides including social media
    Role:
    Project leader
    Funding Source:
    European Commission
  • 2011
    KTP - Fast Web Media
    Role:
    Academic team
    Funding Source:
    Technology Strategy Board (now innovate UK)
  • 2010
    Innovation Policy in University City Regions (INNOPOLIS)
    Role:
    Project team member at leading institution
    Funding Source:
    European Commission
  • 2010
    Quality and Innovation in Vocational Training for Enterprise Cultural Heritage (MNEMOS)
    Role:
    Project leader
    Funding Source:
    European Commission
  • 2009
    KTP - Cetus Solutions
    Role:
    Academic team
    Funding Source:
    Technology Strategy Board (now Innovate UK)
  • 2009
    KTP – Beta group
    Role:
    Academic team
    Funding Source:
    Technology Strategy Board (now Innovate UK)

Research Areas

  • Communication Technology And Digital Media Studies (200102)
  • Business Information Management (Incl. Records, Knowledge And Information Management, And Intelligence) (150301)
  • Marketing Research Methodology (150505)
  • Social And Community Informatics (080709)
  • Marketing Communications (150502)
  • Records And Information Management (Excl. Business Records And Information Management) (080708)