Reader in Advertising and Digital Media, Bangor University

Andrew McStay lectures at Bangor University and is Director of the Network for the Study of Media and Persuasive Communication. He is author of Digital Advertising (Palgrave-MacMillan, 2009); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); Creativity and Advertising: Affect, Events and Process (Routledge, 2013); and Privacy and Philosophy: New Media and Affective Protocol (Peter Lang, 2014). He is PI on an AHRC Future Leaders Fellowship​ (titled 'Empathic Media: Theory-Building and Knowledge-Exchange with Industry, Regulators and NGOs') and co-investigator on #DATAPSST!, an ESRC-funded seminar series examining transparency in the post-Snowden leak era.


  • –present
    Lecturer in Media Culture, Bangor University