Professor Pratt's research specialisms are the analysis of the cultural industries in the US, Europe and Japan. He has developed definitions of the cultural sector that are used as standard measures by UNCTAD and UNESCO.
Professor Pratt has worked as a consultant, or advisor, for national and urban policy makers, and the EU, UNESCO, UNCTAD, and WIPO, and the British Council. He has had major recent research projects funded by UK research councils and is currently co-principal investigator for a major grant of £4.5m to develop a Creative Economy Hub in London. Andy directs the Place, Work, Knowledge strand of work. Professor Pratt is also part of the EU Cost action on virtual work.