Menu Close
The Conversation

Anna E. Hartman

1

Article

0

Comments
Lecturer (Marketing), Australian National University

Dr. Anna Hartman is a lecturer (Marketing) at The Australian National University, Canberra, Australia.

Her research interests sit at the boundary of marketing and management with a focus on how institutions and consumer culture shape market dynamics. Her dissertation research examines the commercial fertility market, in particular the role of actors and institutions in shaping the marketplace for third-party reproduction.

Prior to graduate research, Anna worked as a marketing communications practitioner for brands in the US and Australian specialty food, wine and beverage sector and was an adjunct lecturer of Public Relations and Communications Management at RMIT University, Australia.

Qualifications include:

PhD (Marketing) University of Melbourne
MCom (Marketing) University of Melbourne
MSc (Integrated Marketing Communications) Golden Gate University
BA (Culture, Ecology & Sustainable Community in Sustainable Enterprise) New College of California
DipHSc (Clinical Nutrition) Endeavour College

Experience

  • 2022–present
    Lecturer, Australian National University

Education

  • 2022 
    University of Melbourne, PhD
  • 2017 
    University of Melbourne, MCom (Marketing)
  • 2011 
    Golden Gate University, MSc (Integrated Marketing Communications)
  • 2005 
    New College of California, BA (Culture, Ecology & Sustainable Community)
  • 2003 
    Endeavour College of Natural Health, DipHSc (Clinical Nutrition)

Publications

  • 2021
    Aesthetic Work as Cultural Competence: Chasing Beauty in the Coproduction of Aesthetic Services, Journal of Service Research
  • 2021
    Gender Equity in the Marketing Academy: From Performative to Institutional Allyship, Australasian Marketing Journal
  • 2019
    Earning while giving: Rhetorical strategies for navigating multiple institutional logics in reproductive commodification, Journal of Business Research
  • 2016
    Transparency of hope: Ethical issues in marketing cross border reproductive care: a multi-region content analysis of clinic websites, Marketing Intelligence & Planning

Professional Memberships

  • American Marketing Association
  • Public Relations Institute of Australia
  • European Group for Organizational Studies

Research Areas

  • Marketing (1505)
  • Marketing Communications (150502)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)
  • Organisational, Interpersonal And Intercultural Communication (200105)