I have been publishing reports of my research on learning and memory since 1971.I am a Professor of Psychology at Rutgers University, where I have been on the faculty since 1975. I am the author of Cognition: A Neuroscience Approach published by Cambridge University Press. At the beginning of this century I as an early investigator of the effects of new technologies on education and I performed some of seminal classroom studies.using an experimental design Therefore, I was well positioned to discover the insidious effects of cell phones on memory when they emerged.