Who I wish I was: An astronaut who invented the dishwasher.
Who I am: A consumer psychologist who wrote Going Viral.
People liked me for 15 minutes in 2009, when my research on Freedom to Surf the Internet in the Workplace went viral. Haven’t come close to being an astronaut – I’m counting on Branson to help me out with that. http://amzn.com/1292087927