Bruce Perrott

Dr Perrott is interested in how business and marketing strategies are formulated, formalised and managed through to the implementation phase.

He has over twenty five years experience as a senior strategy consultant advising senior managers on business and marketing strategies for growth, working internationally with both private and public sector organisations such as American Express, Lend Lease, CISCO, Coca Cola, Westpac, Orica, Fuji Xerox, HCF, Federal Airports Corporation, Health Insurance Commission, AT&T, Transgrid, Medibank Private, Ramsay Health Care, Citigroup, University of Technology Sydney, Australian Tourism Authority, Insearch and the Civil Aviation Authority.

He has also held a number of positions at the University of New South Wales. These included Director of the Centre for Continuing Education in Commerce, Manager of the Centre for Applied Marketing at the Australian Graduate School of Management and two Visiting Fellow appointments, one at the Centre for Photovoltaic Devices and Systems and the other at the School of Marketing.