Academic rigor, journalistic flair
Lecturer in Management and Marketing, Swinburne University of Technology
Dr Carleigh Yeomans is a Lecturer at Swinburne University of Technology in the School of Business, Law and Entrepreneurship. She holds a PhD in marketing, with her main research areas focusing on customer behaviour, engagement and retention in sport and leisure subscription contexts. Additional research interests lie in the areas of analytics and innovation applied to sport and leisure, particularly concerning community wellbeing, participation and marketing.
Experience
-
–presentLecturer in Management and Marketing, Swinburne University of Technology
Education
-
2021Swinburne University of Technology, PhD
Publications
-
2024Social value accumulation through Australian aquatic facilities, Managing Sport and Leisure
-
2024Who churns from fitness centres? Evidence from behavioural and attitudinal segmentation, Managing Sport and Leisure
-
2023Exploring the interplay between attitudinal and behavioural determinants of fitness centre member retention, Managing Sport and Leisure
-
2023The enduring necessity of fitness centres in times of global uncertainty, Managing Sport and Leisure
-
2023A systematic review of the wellbeing benefits of being active through leisure and fitness centres, Leisure Studies
Professional Memberships
- Sport Management Association of Australia and New Zealand
- European Association of Sport Management
- World Leisure Congress
- Australia & New Zealand Association for Leisure Studies
Research Areas
- Sport And Leisure Management (150404)
- Marketing Communications (150502)
- Marketing Management (Incl. Strategy And Customer Relations) (150503)
- Melbourne, Australia
- @cayeomans
- Article Feed
- ORCID
- Joined
