Cathy is Professor of Marketing and Retail at Manchester Metropolitan University Business School, where she has managed over £10m of commercial and research projects, in the areas of retailing and town and city management and development. She is Principal Investigator of the new £1m government-funded Innovate project, ‘Improving the customer experience in retail: Bringing big data to small users’ and has just completed a major Economic and Social Research Council project investigating retail centre change, ‘High Street UK 2020’, which worked with 10 UK High Streets.
Cathy is Chair of the Institute of Place Management, with over 1200 members and friends internationally, and Editor-in-Chief of the Journal of Place Management, which is taken by over 2,000 institutions world-wide. She has published in many quality peer-reviewed academic journals, including European Journal of Marketing, Journal of Business Research and Journal of Environmental Psychology.
Cathy is a regular contributor on retail and place related issues to the media including BBC News, Radio 4 and 5, ITN News and local radio stations. Cathy has been an academic advisor and contributor to the All Party Parliamentary Small Shops Group, where she was the lead academic for the influential High Street 2015 Inquiry. Cathy has also helped inform place management policy and activity in and around Manchester, working on projects with Stockport, Altrincham and Bury. Her research interests currently focus on using big data to forecast and manage High Street change, place marketing and the reduction of litter. She has recently been appointed Visiting Professor at the Institute for Regional Development, at the University of Tasmania.