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Chris James Carter

Assistant Professor in Entrepreneurship & Innovation, University of Nottingham

I am an organisational psychology researcher and educator with a specific focus on studying the role of identity and reputation within the fields of entrepreneurship, creativity, and enterprise education. I am especially interested in how individuals, and in particular entrepreneurs, engage in innovative and creative processes within the technological and socio-cultural structures of digital platforms, including social media and online enterprise networks. This line of research builds upon my PhD work, which adopted an interdisciplinary approach to critically analysing individual and organisational conceptions of digital identity and reputational risk, using a mixed method approach to examine the social psychological, sociological, and technological factors that shape, enable, and constrain the self-regulation of social media use by employees.

Specialties: Social Media Research, Digital Identity, Social Identity, Digital Reputation Management, Human-Computer Interaction.


  • 2016–present
    Assistant Professor in Entrepreneurship & Innovation, Nottingham University Business School
  • 2014–2016
    Postdoctoral Research Fellow, University of Nottingham
  • 2016–2016
    Teaching Fellow, Royal Holloway University of London
  • 2007–2010
    Human Resources Development Project Officer, The Open University


  • 2016 
    Horizon Centre for Doctoral Training, University of Nottingham, PhD
  • 2007 
    Institute of Work, Health and Organisations (I-WHO) - University of Nottingham, MSc Occupational Psychology
  • 2005 
    University of York, BSc Psychology


  • 2014
    Understanding the Social Media Ecologies of Employees within Higher Education Institutions: A UK-Based Case Study, Facebook and Higher Education
  • 2009
    Second Life in The Open University: How The Virtual World Can Facilitate Learning For Staff and Students, Higher Education in Virtual Worlds: Teaching and Learning in Second Life
  • 2009
    Using Second Life in Human Resource Development, British Journal of Educational Technology

Professional Memberships

  • British Academy of Management