Dr. Cinthia B. Satornino is the Research Director for UNH Sales Center and an Assistant Professor of Marketing at the Peter T. Paul College of Business and Economics at the University of New Hampshire. After earning an MBA at the University of Florida and spending more than a decade in corporate and institutional settings as a business professional and consultant, she attended Florida State University and earned her Ph.D. She has coauthored several publications, including award-winning articles in the Journal of Marketing, the Journal of Personal Selling and Sales Management, and the Journal of Marketing Education. Most recently, she and her coauthors earned the Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice from JPSSM. Her work has been cited by media outlets including Fast Company and Fortune. She was invited to serve as a panelist for the Fulfilling America's Future: Latinas in the U.S. summit held at the White House in Washington, D.C., and was recognized as one of the Top 40 Undergraduate Business Professors by Poets & Quants in 2017. Cinthia is a frequent speaker and panelist at practitioner and academic conferences, continues to be an active consultant, and conducts marketing management and strategy workshops for both private and public organizations.
Experience
–present
Research Director, UNH Sales Center and Assistant Professor, Marketing, University of New Hampshire
Education
2014
Florida State University, Ph.D. Marketing
2007
University of Florida, MBA
2004
University of Central Florida, B.S Liberal Studies: Engineering and Behavior Sciences
Publications
2023
Understanding the Performance Effects of Dark Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy, Journal of Marketing
2021
Selling Your Network: How Political Skill Builds Social Capital and Enhances Salesperson Performance, Journal of Personal Selling and Sales Management
2021
Artificial Intelligence (AI) and Customer Relationship Management: Positive and Dark Side Effects, Journal of Business Research
2021
Chapter: Creative Team Networks and Innovation Outcomes: The Effects of Context and Team Socio-Structural Factors in Creative Industries, Emerging Trends in Global Organizational Science Phenomena: Critical Roles of Politics, Leadership, Stress, and Context
2020
Whom to Hire and How to Coach Them: A Longitudinal Analysis of the Effects of Prior Experience, Education, and Manager Coaching on Sales Performance, Journal of Personal Selling and Sales Management
2019
Beyond Personality: An Emergence View of Influential Consumers, Journal of Consumer Marketing
2017
Chapter: The Case for Adopting Blockmodeling in Human Resource Management Research: Examples in Analyzing Social Networks, Research in Personnel and Human Resource Management
2015
Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance, Journal of Marketing
2014
Sales Education Efficacy: Examining the Relationship Between Sales Education and Sales Success, Journal of Marketing Education
2013
Multiobjective Blockmodeling for Social Network Analysis, Psychometrika