damilola ayeni is a Ph.D. candidate at Swinburne University of Technology. Damilola is passionate about social media platforms and its impact on society. She holds a BA in Mass Communication (Honours) from Babcock University (Nigeria) and an MA in Communications and Media studies from Monash University (Australia). Her current research project looks at the social media techniques of influence and platforms affordances in communicating information about childhood vaccinations in Australia.