Danny Weathers

My research focuses, broadly, on consumer behavior and decision making. More specifically, I research consumer price and number judgements, patterned behavior (streaks), online information processing, agricultural marketing, and anything else I find interesting. My research has appeared in outlets such as the Journal of Marketing Research, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Business Research, Journal of Advertising, and Marketing Education Review.