Denitsa Dineva

Denitsa Dineva is a Senior Lecturer in Marketing and Strategy at Cardiff Business School. Denitsa holds a PhD degree in Business and Management (Digital Marketing) and is also a Fellow of Advance HE. Denitsa is particularly interested in researching the dark side of digital and social media marketing including online misbehaviours (e.g., consumer hostility, trolling) and their management. Denitsa's work has been published in inter-disciplinary outlets including marketing, information technology, and social psychology.