Eleonora Pantano is Associate Professor of Retail and Marketing Technology at University of Bristol. She holds a Ph.D. in “Psychology of Programming and Artificial Intelligence” and she is Senior Fellow of the Higher Education Academy.
Her research activities mainly relate to the development of new retail technologies to improve customer solutions, strategies and management, with emphasis on the role of artificial intelligence, emotional analytics, and machine learning algorithms. Her findings appear in several books and textbooks, and in international peer-reviewed journals (i.e., Journal of Service Research, Annals of Tourism Research, British Journal of Management).