Emma Macdonald

Emma Macdonald is a professor at Strathclyde Business School where she is Charles Huang Chair in International Business and Director of the Stephen Young Institute.

Emma joined Strathclyde in 2023 as inaugural Director of the Stephen Young Institute which focuses on international and sustainable business. Emma was at Cranfield School of Management for a decade, holding a number of different roles including coDirector of the Cranfield Customer Management Forum for nine years and leader of Cranfield's popular Customer Centric Strategy programme for five years. Emma was Head of the Sustainability and Marketing faculty groups when she left Cranfield to join University of Warwick. As Professor of Marketing at Warwick Business School for four years, Emma led on the prestigious London MBA receiving multiple teaching commendations and an award for pastoral care.

Emma has consulted to organisations across the globe in business and nonprofit sectors, in product and service industries, and in business-to-consumer, business-to-business and government sectors. She has launched and led open and custom executive programmes including on customer experience management and marketing planning. She is Visiting Professor in Cranfield’s Sustainable Business Group. Emma’s research in sustainability and marketing has been published in Harvard Business Review, and in top-ranked journals including Journal of Marketing, Journal of Product Innovation Management and Journal of Business Research.