Executive Professor of Marketing Emeritus at Simon Business School, University of Rochester

Professor Cook’s teaching interests are in the areas of marketing, management, sales management, marketing communications, services marketing, industry/vertical marketing, industrial/ organizational psychology and TeleBusiness

He has taught at Boston University, Nazareth College, St. John Fisher College, Roberts Wesleyan College, SUNY Geneseo, Keuka College and Rochester Institute of Technology (RIT), where he has served as the evening chairperson for the Marketing Program. He was a distinguished professor at RIT. He instructs both at the undergraduate and graduate level

Cook was employed by the Ford Division of the Ford Motor Company for 10 years in various marketing and management assignments both in the operations side of the business and in the Headquarters Marketing Staff

He recently retired from the Xerox Corporation after 30 years of service in numerous sales, marketing and customer service assignments including: district manager, division manager, industry marketing, general manager, customer services marketing, division manager of national account service and marketing manager, TeleBusiness

He has served as a president of the Rochester, NY, chapter of the American Marketing Association and serves on the new business books review board of the Journal of Consumer Marketing. Cook has recently completed a marketing case study on “JOLT, America’s Original Energy Drink!” that should be published soon

He has served as a member of the Business Advisory Council for the John Wiley School of Business at SUNY Geneseo. He was a member of the RIT President’s Speakers Bureau and speaks on the subjects of quality, customer satisfaction, customer services marketing, affinity marketing and telebusiness

He recently coauthored an article in the Chief Marketing Officer Journal, Volume 2, with Paulo Albuquerque, assistant professor of marketing at the Simon School, entitled “The (un) Importance of Marketing and the CMO in the American Auto Industry.” Cook was formerly a board member of the Landmark Society of Western New York Inc

and currently is a board member of Randy Henderson Ford/Lincoln in Webster, NY

He was also a member of the Sounding Board of Contributors of the Democrat and Chronicle (Rochester, NY) and has been asked to serve as the Simon School faculty advisor for Alpha Kappa Psi, the new business fraternity at the University of Rochester

BS, Business Administration, Indiana University MBA, Marketing The Ohio State University


  • –present
    Executive Professor of Business Administration, University of Rochester