Hajer Kefi

Dr Hajer Kefi is a Full Professor of Management Information Systems and Digital Marketing in EMLV Ecole de Management Léonard de Vinci. She is an invited professor in the National University of Singapore.

Her research interests include social media analytics, EWOM and influencer marketing, Information Technology ethics, Information Technology and Museology, Dark Side of digital devices usage (addiction and technostress).

She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. She has obtained several awards, such as the Best Dissertation in Management Information Systems (FNEGE/Robert Reix) Award and many Best Papers awards in different international conferences.

Her work has appeared in two books and several book chapters, and also in numerous research articles in premier scientific journals, such as Journal of Business Research, Journal of Strategic Information Systems, Information Technology and People, International Journal of Information Management, Journal of Retailing and Consumer Services, Management International and Systèmes d'Information et Management.