Hans Westerbeek is Professor of Sport Business and Dean of the College of Sport and Exercise Science, incorporating the Institute of Sport, Exercise and Active Living (ISEAL) at Victoria University in Melbourne, Australia.
He also holds an appointment as Chair of Sport Management at the Free University of Brussels (Belgium) and as Professor of Sport Business as the Real Madrid Graduate School (Spain).
Previously he was Head of the School of Sport, Tourism and Hospitality Management and Professor of Sport Management at La Trobe University in Melbourne.
Prior to his academic appointments he worked as an academic and consultant in the fields of international marketing and sport business.
Hans has consulted to professional sport organisations, (inter)national and state sport associations, and local and state government in multiple countries, such as FIFA, IMG, Giro d'Italia, Sport Business Group, the governments of the United Arab Emirates, New Zealand, Australia and the Netherlands and Saujana Limited Group (Malaysia).
He has written 23 books on sport management, sport marketing and sport business related topics and he frequently consulted by the international media as a sport business expert.