I'm part of the faculty at the USC Marshall School of Business, in the Lloyd Greif Center for Entrepreneurial studies.
I study how the social conversation around new technologies helps or hinders their adoption. For example, I study the century-long efforts of making electric vehicles market viable. I also study how perceptions of authenticity around specialty products like high-end coffee and whiskey impact their markets.
Experience
–present
Assistant Professor of Entrepreneurship, University of Southern California
Education
2008
UCLA Anderson School of Business, MBA
2005
UCLA, PhD
1991
UCLA, BA
Publications
2019
Topic modeling in management research: Rendering new theory from textual data, Academy of Management Annals
2019
Microfoundations and recursive analysis: A mixed-methods framework for language-based research, computational methods, and theory development, Research in the Sociology of Organizations