Ian is an Honorary Professor of Marketing at the University of Sydney and a Professor in the Institute for Entrepreneurship and Relationship Management at the University of Southern Denmark. He has held academic posts at various American, European as well as Australian universities, including: University of Bath, University of California at Berkeley, University of Cincinnati, Helsinki School of Economics, Lancaster University, Stockholm School of Economics, Temple University, University of International Business and Economics, Beijing and UNSW.
He has published four books as well as over 250 research papers. In 2005 he was awarded the Distinguished Researcher of the Year Award for his contributions to research in marketing by the Australia New Zealand Marketing Academy and he became a Fellow in 2010. His current work focuses on the dynamics, evolution, development and management of business relations and networks in domestic and international business, including an interest in complexity and agent-based modeling. This work is being carried out in cooperation with various researchers in Asia, Europe and USA. His research has been funded by grants from the Australian Research Council, the Australian Trade Commission and various university research grants. He is a member of the editorial review board of many international journals and is regional editor for the J of Business and Industrial Marketing and J of Business and Business Marketing.
In 2014 he was made a Fellow of the Royal Society of New South Wales and currently serves on its Council.