Jason Weismueller

Jason is a Lecturer in the Marketing department at UWA. His work focuses on negative outcomes of social media such as the spread of misinformation and the increasing polarisation on social media. He is also interested in how influencer marketing can help brands to increase engagement on social media. His work has been published in journals such as Information Systems Journal, Computers in Human Behavior, and Australasian Marketing Journal (AMJ) and academic media outlets such as The Conversation.