Jennifer Holland

Jennifer recently completed her PhD at the University of Brighton (UK), which explored tourists’ perceptions of risk in ocean cruising, and won the Three Minute Thesis in 2018 for the University of Brighton. Her doctoral research revolutionized how risk in ocean cruising is conceptualized and calls for a wider, more multi-faceted and constructionist view of risk in cruise and tourism. Risk in cruising needs to expand beyond only health and safety and include time, opportunity, social and psychological aspects. Her work provides empirical research and practical implications for industry in relation to the importance of trust and self-congruity in cruise decision-making.

Her masters degree is from the University of Otago (NZ), which explored tourists’ experience of authenticity in heritage tourism, and her bachelors degree is from the University of Alberta (CAN). Jennifer has 14 years of tourism industry experience, including roles with Royal Caribbean, Princess Cruises, Fairmont, and Sheraton.

Research interests include cruise tourism, risk, tourism marketing, consumer decision-making, arctic tourism, positionality & reflexivity and innovative qualitative data methods including image elicitation.

Currently serving as Secretary for the Geographies of Leisure & Tourism Research Group and is a Research Fellow with the Royal Geographical Society. Jennifer also lectures in Tourism and Visitor Attractions at the University of Suffolk.