Jo Byrne is a PhD candidate and graduate researcher. A digital anthropologist, she is interested in the complex interplay between technology and culture. Her research interests include: gender, identity and digital social spaces as well as identifying intersections between quantitative ‘Big Data’ projects and qualitative social research. Her work is situated in digital ethnography, cross-disciplinary social media analysis, and investigations into the use, construction, and meaning of digital spaces. Her PhD research explores digital social spaces as used in the work- and home-lives of entrepreneurial mothers.