John R. Hauser is the Kirin Professor of Marketing at M.I.T.'s Sloan School of Management. He has co-authored textbooks on product development and is a former editor of Marketing Science. He has published over seventy scientific papers. Among his awards include the Converse Award for contributions to the science of marketing, the Parlin Award for contributions to marketing research, and the Buck Weaver Award for contributions to the theory and practice of marketing science. He has won various best-paper awards from both the American Marketing Association and the INFORMS Society of Marketing Science (ISMS). He has received awards for outstanding teaching and his students have won major dissertation awards. He has consulted on product development, sales forecasting, marketing research, voice of the customer, defensive strategy, and R&D management. He is a founder and principal at Applied Marketing Science, Inc., a former trustee of the Marketing Science Institute, a fellow of INFORMS, an inaugural fellow of ISMS, past-President of ISMS, and serves on many editorial boards.