Senior Principal Acdemic (Marketing), Bournemouth University

Julie Robson specializes in the marketing of financial services and in particular general insurance. Her interest in financial services started with a PhD on the marketing strategies of building societies. A career in the insurance industry then followed, where she worked for 10 years in a range of senior management roles including marketing, new product development and research.
On returning to academia, Julie's research has continued to focus on financial services, but has also included marketing within the banking, financial advice, payday loan and Islamic finance sectors. Julie has secured grants from the ESRC, HEIF, QR and the AMRC to support her work. She is on the editorial board of the International Journal of Bank Marketing and the Journal of Financial Services Marketing; she is also Senior Associate of the Centre of the Centre for Risk, Banking and Financial Services, University of Nottingham. She has guest edited several special journal issues on financial services marketing and presented her work in the UK and overseas and has published in internationally recognised journals
Julie is based at Bournemouth University where she has been Associate Dean, Director of Enterprise and Head of Department, Strategy and Marketing within the Business School. She is a Senior Fellow of the Higher Education Academy. Julie also holds several professional roles including member of the Professional Standards Board of the Chartered Insurance Institute (CII), a member of the Chartered Institute of Loss Adjusters Examination Committee (CILA) and a past President of the Bournemouth Insurance Institute (BII).


  • –present
    Senior Principal Acdemic (Marketing), Bournemouth University


  • 1991 
    Plymouth University, PhD