Dr Lisa Garwood-Cross is a researcher in Digital Health and Society at the University of Salford, Manchester. Her work looks at the impact of social media and digital technologies on society, particularly in relation to health and wellbeing. Her current work explores social media health influencer cultures and how audience trust translates into health influence. Her previous work includes a study of YouTube sex education influencers and the 'COVID Sex Lives' project that looked into the impact of the pandemic on the sex lives and digital habits of men who have sex with men. Lisa also works with health organisations about digital capabilities in the healthcare workforce and social media.