Margaret Faulkner

Margaret Faulkner is a Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia, working internationally with the Institute’s corporate sponsors. Margaret’s research interests include consumer behaviour, the effectiveness of marketing activities and brand management, particularly within the charity and not-for-profit context.

Her work has been published in the International Journal of Market Research, Technological Forecasting & Social Change, Non-profit & Voluntary Sector Quarterly and the Journal of Product & Brand Management.