Maria Karampela

Maria joined the Department of Marketing in the University of Strathclyde as a Lecturer in August 2014. She sits on the University's Senate, on the University's Discipline Committee, and on the Business School's Internationalisation Committee. She is also a member of the Department of Marketing UG Programmes Management Team, and Departmental Coordinator for the University’s ‘Research Interns@Strathclyde’ programme.

She completed her PhD in the University of Edinburgh Business School, having received the prestigious Principal's Career Development Scholarship, a position that provided her with many professional development opportunities in both research and teaching. Her thesis investigated the patterns of alignment between consumer and brand personalities, and the influence of this alignment on desirable brand-related outcomes.

She holds a MSc in International Marketing jointly awarded by a cooperation of five European Universities (Athens University of Economics and Business, Greece; University of Leicester, UK; Radboud University, Nijmegen School of Management, Holland; University of Minho, Portugal; Cornivus University of Budapest, Hungary), and graduated 1st in her class.

She also has a BSc in Marketing & Communication from Athens University of Economics and Business (Greece), where she was awarded with a four-year scholarship by the Striftos Foundation, due to high academic competence throughout her undergraduate studies.