Mario Campana

Mario is a Lecturer in Marketing in the School of Management. He earned his PhD at Bayes Business School (formerly Cass) in 2015 and he held the position of Lecturer in Marketing at Goldsmiths, University of London, between 2015 and 2021. His research interests lie broadly within consumer research, and consumer culture theory specifically. His research programme looks at three consumer research domains: (1) materiality, (2) diversity and inclusion, focusing LGBTQ+ themes, and (3) alternative modes of market exchange. His approach is qualitative and interpretivist, and bridges marketing and management.

His work has been published in internationally recognised journals (e.g. Journal of Macromarketing, International Journal of Consumer Studied) and has been presented to leading conferences in marketing and management (e.g. Association of Consumer Research, Consumer Culture Theory, European Marketing Academy Conference, Academy of Management Annual Meeting).