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Melisa Mete

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Lecturer in Marketing, Henley Business School, University of Reading

I am lecturer in Marketing and Programme Director for MSc Marketing programmes at the Henley Business School, University of Reading.

I have a keen interest in all aspects of branding, and my research mainly focuses on exploring how branding can impact our perceptions and behaviour across cultures and diverse digital landscapes.

Experience

  • –present
    Lecturer in Marketing, Henley Business School , University of Reading

Education

  •  
    AMBS, University of Manchester, PhD