Mona Moufahim

Dr Mona Moufahim is a Senior Lecturer in Marketing at Stirling Management School, Stirling University.

Her research is interdisciplinary, bridging marketing, tourism, political studies and organisation studies. She is/has been involved in various research projects, such as political gift-giving; political branding; the marketing and organisational practices of extreme-right parties; religious tourism consumption and management. Using a critical and interpretive approaches to research, she is particularly interested in exploring cultural, societal and managerial issues facing minority groups in a range of contexts.

Her research has been published in books, and in national and international academic journals including Tourism Management, Organization Studies, Marketing Theory, and The Journal of Marketing Management.