In 2012 Naomi achieved a doctorate from Nottingham Trent University in the discipline of material culture, titled: 'Shoe Design: an Ethnographic Study of Creativity'. The empirical focus of the thesis centred on the creative practice of a number of British, luxury shoe designers. Naomi has lectured extensively at NTU, HKDI and Manchester Metropolitan University in the fields of International Fashion Business, Fashion Marketing, Branding, Promotion and Communication, Consumer Trends, Research Methods and Design and Visual Culture. She has also supervised projects at undergraduate, master's and doctoral level.
Naomi worked for 13 years in the designer shoe industry as an International Sales and Retail Manager, managing and developing high profile accounts in the USA, Europe, Australia and the Far East.