Initially, Prida is a public relations officer and radio broadcaster. Nevertheless, her interest in sharing knowledge, research, and concern for the young generation's development led her to switch professions into a lecturer. She was once a lecturer at 4 universities, namely Petra Christian University, Pelita Harapan University, Pembangunan Jaya University, and Atma Jaya Catholic University of Indonesia. The effort to build the company's reputation, branding strategy, and new media literacy to increase the participation of young voters, as well as concern for environmental sustainability are the themes that attract Prida to conduct research and community service. Prida is currently the Chancellor of Sekolah Tinggi Ilmu Komunikasi - Almamater Wartawan Surabaya (Stikosa-AWS).
Experience
2019–present
Chancellor, Stikosa-AWS, Surabaya
2018–2019
Assistant Professor at School of Communication, Atma Jaya Catholic University of Indonesia
2012–2019
Research Scholar at Library and Information Science Department, North-Eastern Hill University, Shillong, Meghalaya, India
2014–2015
Lecturer at Program Studi Ilmu Komunikasi, Universitas Pembangunan Jaya
2009–2012
Lecturer at Program Studi Ilmu Komunikasi, Universitas Pelita Harapan
2003–2009
Lecturer at Program Studi Ilmu Komunikasi, Universitas Kristen Petra
2002–2005
Public Relations Officer, Mandarin Oriental, Hotel Majapahit, Surabaya
1996–1999
Announcer and Reporter, Radio Sonora Surabaya
Education
2019
North-Eastern Hill University, Shillong, Meghalaya, India, Doctoral Program at Library and Information Science Department
2001
Universitas Indonesia, Magister Ilmu Komunikasi
1999
Universitas Airlangga Surabaya, Program Studi Ilmu Komunikasi, FISIP
Publications
2018
Predicting the behavior of young voters in elections: A case study of Governor Election in Jakarta, Indonesia, Malaysian Journal of Communication
2017
Exposure to information and engagement in social media as an attempt to attract young voters in the elections, International Journal of Recent Advances in Multidisciplinary Research
2016
Freedom of expression through social meia and the political participation of young voters: A case study of elections in Jakarta, Indonesia, Socrates
2016
Social media and effort to coax young voters in Jakarta, Indonesia, Scriptura, Jurusan Ilmu Komunikasi, Universitas Kristen Petra
2016
The use of social media and its influence on young voters' knowledge about the elections, The Fazl Ali College Journal
2016
Broadcast political information thorugh social media and efforts to increase the political participation of young voters, Asian Journal of Multidisciplinary Studies
Grants and Contracts
2018
HibahTeaching in English (HiTiE)
Role:
Tunggal
Funding Source:
Universitas Katolik Indonesia Atma Jaya
2008
Teaching Grant Program Hibah Kompetisi A1
Role:
Anggota
Funding Source:
Direktorat Pendidikan Tinggi Republik Indonesia
Professional Memberships
Ikatan Sarjana Komunikasi Indonesia
Honours
Nomination for admission to Ph.D at North-Eastern Hill University, Shillong, Meghalaya, India under the General Cultural Scholarship Scheme (GCSS) of Indian Council for Cultural Relations (ICCR), 2012-2017