Raffaele Filieri

Dr. Raffaele filieri is Professor in Digital Marketing at Audencia Business School. Prior to covering this position, Raffaele has worked as a Senior Lecturer in Marketing at Newcastle University and at Northumbria University (UK). And as lecturer at University of Limerick (Ireland), and at La Sapienza' Università di Roma and at Università del Salento (Italy). Raffaele owns a PhD in Business Engineering (Complexity Science) from Universita' Roma Tre.

Raffaele’s main research interests include: electronic word of mouth; social media marketing; e-tourism; strategic marketing/management; knowledge management; technology adoption and continuance intention; and online consumer co-creation (see the research page for more details); branding and culture.
Dr. Filieri’s actual publications include academic articles in peer reviewed journals such as: Annals of Tourism Research; Tourism Management; Journal of Travel Research; Journal of Business Research; Industrial Marketing Management; Information & Management; International Journal of Hospitality Management; Transportation Research Part E; Information, Technology & People; Computers in Human Behavior; Expert Systems: Journal of Brand Management; The Journal of Knowledge Engineering; Journal of Knowledge Management; International Journal of Quality & Reliability Management; Marketing Intelligence & Planning; International Journal of Agile Systems and Management; Journal of Business Strategy; Journal of Direct, Data and Digital Marketing Practice.

Raffaele has received several awards for his research in social media (best paper award in the Consumer Research Track at Academy of Marketing 2014 in Bournemouth (Shilling in online reviews: An exploratory study on consumer attitude and behaviour with promotional reviews); best conference paper award (overall) at the Academy of Marketing Conference in Southampton (Understanding consumers adoption of e-WOM through information quality and product ranking).

His paper “e-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews”, published in the Journal of Travel Research in 2014 is the most read article since March 2015 (24 February, 2016, http://jtr.sagepub.com/reports/most-read).
His paper ‘What makes an online consumer review trustworthy?’ published in Annals of Tourism Research is among the most downloaded papers since its publication in May 2016: https://www.journals.elsevier.com/annals-of-tourism-research/most-downloaded-articles