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Raffaello Rossi

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Lecturer in Marketing, University of Bristol

Dr Raffaello Rossi is Lecturer in Marketing at the University of Bristol. As social scientist, he is interested in the interface of social media marketing, public policy and consumer protection. His most recent work investigates the use of gambling advertising on social media to inform policy-makers and protect consumers, particularly children and young persons.

He contributed to recent gambling policy work in IpsosMORI ́s Synthesis Report into the effect of gambling marketing and advertising on children and young people and co-authored the Biddable Youth report, a benchmark research investigating over 880,000 UK gambling adverts posted on Twitter.

Experience

  • 2021–present
    Lecturer in Marketing, University of Bristol

Education

  • 2021 
    University of Bristol, PhD in Marketing
  • 2017 
    Newcastle University, MSc International Business Management
  • 2016 
    University of Wismar, Bachelor of Laws

Publications

  • 2020
    DEVIL IN DISGUISE? HOW CONTENT MARKETING IS DESIGNED TO MAKE KIDS GAMBLE., AMA Conference: Marketing and Public Policy
  • 2019
    Content Analysis In Times Of Big Data And Sophisticated Machine Learning – A Systematic Review Of Methods To Analyse Text In Online Consumer Reviews., Academy of Marketing Conference 2019: 52nd Annual Conference Proceedings
  • 2019
    Biddable Youth Sports and esports Gambling Advertising on Twitter: Appeal to Children, Young & Vulnerable People, University of Bristol

Grants and Contracts

  • 2020
    Capacity Management Behavioural Trial
    Role:
    Co-I
    Funding Source:
    Economic and Social Research Council
  • 2018
    Scholarship for Research Excellence
    Role:
    Recipient
    Funding Source:
    Foundation of German Businesses