ACADEMIC APPOINTMENTS
Lecturer in Marketing and Strategy Present
Cardiff Business School, Cardiff University
Assistant Visiting Professor of Marketing (Postdoc) Dec 2015
Eller College of Management, University of Arizona
EDUCATION
Ph.D., University of New South Wales, Australian School of Business Feb 2015 Major: Marketing
BSc Business Administration, University of Bath, School of Management May 2009 First Class Hons
RESEARCH INTERESTS
• Social and cultural aspects of marketing
• Experiential consumption
• Multisensory/embodied consumption
• Ethnographic/qualitative methods