Robert W. Smith

Robert Smith is an Assiociate Professor of Marketing at Tilburg University, Netherlands. He received his Ph. D. in Marketing from University of Michigan and also worked on the faculty at Ohio State University. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and marketer for several nonprofits.

He does research on a variety of topics in Marketing and Pschology, including Enjoyment, Sustainability, and Inference-Making. His research has appeared in The Journal of Consumer Research, The Journal of Consumer Psychology, The International Journal of Research in Marketing, and several psychology jrounals. He has received a variety of awards for his research, including the JCP Young Contributor Award and the Haring Symposium Best Paper Award. Dr. Smith currently teaches Strategic Marketing and Consumer Research at Tilburg University.