Rosie Findlay is a Teaching Fellow in the Department of Performance Studies at the University of Sydney. She was recently awarded her PhD, having researched the significance and impact of personal style blogging for bloggers, their readers, and the field of fashion. This work was shaped by a cross-disciplinary approach, as she drew on anthropology, sociology, gender studies, fashion theory and new media studies, as well as performance studies, to examine what style blogging means for those who do it and what effects it is having on wider notions of publics, womens' writing, fashion communication, readership and the performance of self on digital platforms.
She has been published in The Australasian Journal of Popular Culture (2012) and has work forthcoming in Fashion Theory, the Fashion International 5 e-book and About Performance. She has also had writing published by Address, Kill Your Darlings, The Thesis Whisperer and Vogue Australia.