Sajida Gordon

Sajida Gordon is a Researcher and Lecturer in Fashion Management delivering on modules with an emphasis on sustainability. She is a member of Clothing Sustainability research Group at Nottingham Trent University. Sajida is actively engaged in industry facing and innovative research in developing solutions for a more sustainable fashion landscape. This includes deciphering supply chain complexities and developing solutions for textile waste reduction.

Before embarking on her academic journey, Sajida amassed invaluable experience within the fashion industry, working across diverse market levels. From product development to manufacturing, she honed her skills and expertise, with a particular emphasis on sustainable practices. This rich background equips her with a profound understanding of the industry's intricacies, enabling her to bridge the gap between theory and practice in her scholarly endeavours.